Our 3 Core Beliefs

Lucid has 3 core beliefs that guide who we are and why we do what we do.

Travel Is Important - Going to new places, experiencing new cultures, and meeting new people is what makes life worthwhile. Travel experiences are one of the few things in life that people cherish and remember forever.
Teams Matter - As the world becomes more & more connected, meaningful relationships seem to become harder & harder to come by. Teams, from sports to business, are able to provide the deep, human connections that so many of us lack.
Give First - One of the best ways to build a meaningful life is to care. People who give first and care for others are happier, have better relationships and are more fulfilled.

What We Do

What Lucid does is simple - We make booking travel cheaper & easier for teams.

Most travel companies claim the same thing, but it's not clear what they're actually doing to make it happen.

Here's what we're doing:

More Options - No travel company can possibly have the most inventory and best prices every single time. That's why we simply consolidate rates from all the top travel sites, as well as include rates directly from vendors, so you know that you're getting the best price every time you make a booking.
Real Savings - Because we pull in rates from all the top sites, you know you're getting the best available rates.

So, the next question is - How does Lucid help us save money?

Every time your team books with Lucid, you earn up to 7% cash back. We can do this because travel websites, hotels and vendors pay us when bookings are made. We simply share the revenue with you as a way to save extra money (It's a great fundraiser too!).
Easier for Teams - With Lucid, you get a team profile that allows you to add other team members, review your receipts, change/cancel existing reservations and even find group discounted rates using our room block tool.
Easier Group Rates - You fill out a group request form (here it is) that is automatically sent to all the hotels in the area you choose. After that, hotels will send you group discounted bids that will show up in your inbox. The best part is, you can still talk to the hotel manager and even pay them directly - we just help you find the best bids and our agents are always available to help.
Superior Customer Service - We believe that building an open and honest relationship with our customers is essential to our operation. You can call us directly, as well as access our live chat messenger at any time.

Our Values

The principals that define an organization can be felt by every person that's involved, whether it's a part-time contractor or a first-time customer.

Be Proactively Honest

Tell the truth, communicate often and face conflicts head on.
Don't be afraid to disagree and challenge ideas.
Be the real you (genuine people attract others like a magnet).

Be Curious

Always ask “Why?”, you'll be surprised where it can take you.
Take risks & don’t be afraid to fail
Explore new experiences & ideas

Take Ownership

Don't make excuses
Own your wins AND failures
Real leaders take the blame even if they're not at fault

Be Authentic

Care for and help others whenever you can.
Think about what's best for the team, not you.
Leave the world better than you found it.

Be Disciplined

Greatness comes from consistent effort, over a long period of time.
Build trust and reliability with others
Discipline equals freedom

Our Story

The Foundation

During their senior year spring break, a group of friends at NC State University decided to go to Breckenridge, CO for a snowboarding trip. They quickly realized that finding flights, transportation, lodging and ski tickets for everyone at once was tough... so they bought an all-inclusive package through Inertia Tours .
- Mar 2015
Date of Incorporation

Lucid Travel was officially incorporated and launched but we had nothing but a landing page and contact form.
- Jan 2017
First Sale

Nearly 2 years later, two large groups of 50+ college students were looking for a simple, all-inclusive package to Cancun, Mexico. The founding team connected them with Inertia Tours and earned 5% commission on both the groups which ended up being almost $2000... This is when the opportunity became realized.
- Dec 2016
Major Pivot

Ends up that selling spring break packages was not as easy as we thought... It was at this moment that we realized a major change was needed to build the high-growth, scalable venture we envisioned.

We took some time to research the industry and came to the assumption that university club sports would be a great initial niche. After surveying 100+ university club sports departments, the opportunity become clear and Lucid Travel (As seen today) was born.
- Apr 2017
University Launch

The founding team was able to scrap together a prototype that was good enough for a couple university club sports programs to test.
- Aug 2017
20 University Partners

By the end of the 2017 year, we had 20 official university club sports partnerships in place.
- Mar 2018
100 University Partners

In less than a year, the Lucid team grew in size and so did our impact. At this point we officially hit the 100-university partnership mark!
- Dec 2018
400+ Partners

What a year to put down in the books. The Lucid team worked hard to improve our product and integrate automation and A+ customer support into larger organizations. Lucid experienced a 420% growth in Partners..
- Nov 2019