Image Courtesy of Davidson College
Lucid has 3 core beliefs that guide who we are and why we do what we do.
What Lucid does is simple - We make booking and managing travel easier and cheaper for teams.
Most travel companies claim the same thing, but it's not clear what they're actually doing to make it happen.
Here is what we're doing:
The principals that define an organization can be felt by every person that's involved, whether it's a part-time contractor or a first-time customer.
During their senior year spring break, a group of friends at NC State University decided to go to Breckenridge, CO for a snowboarding trip. They quickly realized that finding flights, transportation, lodging and ski tickets for everyone at once was tough... so they bought an all-inclusive package through Inertia Tours .
Lucid Travel was officially incorporated and launched but we had nothing but a landing page and contact form.
Nearly 2 years later, two large groups of 50+ college students were looking for a simple, all-inclusive package to Cancun, Mexico. The founding team connected them with Inertia Tours and earned 5% commission on both the groups which ended up being almost $2000... This is when the opportunity became realized.
Ends up that selling spring break packages was not as easy as we thought... It was at this moment that we realized a major change was needed to build the high-growth, scalable venture we envisioned.
We took some time to research the industry and came to the assumption that university club sports would be a great initial niche. After surveying 100+ university club sports departments, the opportunity become clear and Lucid Travel (As seen today) was born.
The founding team was able to scrap together a prototype that was good enough for a couple university club sports programs to test.
By the end of the 2017 year, we had 20 official university club sports partnerships in place.
In less than a year, the Lucid team grew in size and so did our impact. At this point we officially hit the 100-university partnership mark!